Apple TV becomes the new pit stop for Formula 1 fans with a $700M media rights deal.
Apple has made a significant $700 million deal to stream Formula 1 exclusively on Apple TV starting in 2026. This five-year agreement establishes Apple as a key player in sports broadcasting. It will provide ad-free coverage, bundled F1 TV Premium access, and a fresh digital-first experience for motorsports fans around the world.
In Depth View: Apple’s Bold Entry into Motorsports
Apple’s $700 million media rights deal to stream Formula 1 exclusively on Apple TV is its most ambitious move in live sports broadcasting. Beginning in 2026, Apple TV subscribers will have access to every Grand Prix, including practice sessions, qualifying rounds, and Sprint races. With ad-free coverage at $12.99 per month and select sessions available for free, Apple aims to attract both dedicated fans and casual viewers.
This deal takes over from ESPN as the U.S. broadcaster, which previously paid around $85 million annually for F1 rights. Apple’s much larger investment shows its desire to lead in the sports streaming market while bundling F1 TV Premium into its offerings for extra value.
Authority Signals: Innovation Meets Global Reach
Apple’s Senior VP of Services, Eddy Cue, highlighted the company’s dedication to innovation, saying, “If we can do something unique, then we’ll do it.” This aligns with Apple’s overall strategy of combining technology and entertainment, and it builds on its past collaboration with Formula 1, including the production of F1: The Movie starring Brad Pitt.
Formula 1 CEO Stefano Domenicali praised the partnership, noting its potential to broaden F1’s digital presence and attract younger audiences worldwide. The support from both Apple and F1 leadership indicates strong confidence and a shared vision for the sport’s future.
Insights & Breakdown: Why This Matters
• Market Disruption: Apple’s entry challenges traditional broadcasters and raises the expectations for sports media rights.
• Digital Integration: Bundling F1 TV Premium strengthens Apple’s subscription offerings.
• Audience Expansion: Free sessions are designed to draw in casual viewers and turn them into subscribers.
• Global Strategy: The deal positions Apple as a global contender in motorsports coverage.
• Tech Meets Sport: Apple uses its digital skills to redefine fan engagement.
Key Takeaways
• Apple’s $700 million investment marks the start of a new era in tech-driven sports broadcasting.
• Exclusive streaming rights boost Apple TV’s content lineup and attract more subscribers.
• Formula 1 gains a strong digital partner to widen its global reach.
• Smart pricing makes the service accessible for both loyal fans and newcomers.
• The partnership is part of a larger trend of tech companies transforming how we watch live sports.